As a Creative Director at Alberó San Francisco, I was responsible for shaping and growing the brand across every touchpoint. From campaigns, social media, and website development to packaging, events, and showroom experiences, I worked closely with architects, render artists, and marketing teams to create a cohesive visual identity that reflected the brand’s premium approach to kitchen design. I led cross-functional creative projects, developed catalogs and technical documentation, directed multimedia content, and ensured a consistent visual language across all platforms. I also researched materials, color trends, and seasonal concepts to keep the brand fresh and aligned with the latest interior design trends, while overseeing the creative production of events, merchandise, and custom packaging from concept to execution.