As a Design and Brand Identity Coordinator at Don Colchón, I contributed to the development and evolution of the brand’s visual identity across print and digital platforms. My work included product rendering and illustration prior to production, packaging design, and the creation of sub-brands and supporting visual systems. I also designed advertising materials for press and magazines, as well as internal and external communication pieces such as catalogs, brochures, calendars, and presentations. In addition, I developed multimedia content including animations, campaign videos, motion graphics, and TV commercial editing, helping bring the brand to life across both static and motion touchpoints.